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A growing number of companies are aggressively pursuing Bitcoin acquisition strategies, with Strategy, Metaplanet, and Marathon Holdings announcing significant moves to increase their Bitcoin holdings.
Strategy (MSTR), a leading player in corporate Bitcoin adoption, continues to expand its already massive Bitcoin holdings. The company added 22,048 BTC for $1.92 billion, at an average price of $86,969 per Bitcoin, according to a recent filing.
$MSTR has acquired 22,048 BTC for ~$1.92 billion at ~$86,969 per bitcoin and has achieved BTC Yield of 11.0% YTD 2025. As of 3/30/2025, @Strategy holds 528,185 $BTC acquired for ~$35.63 billion at ~$67,458 per bitcoin. $STRK $STRF https://t.co/1sfyBIglnt
— Michael Saylor⚡️ (@saylor) March 31, 2025
Strategy now holds a total of 528,185 Bitcoin, acquired for $35.63 billion, with an average purchase price of $67,458. At current prices, these holdings are valued at over $43 billion. The latest purchase was largely funded by additional common share issuance, totaling $1.2 billion, and proceeds from its STRK preferred share ATM and STRF preferred share offering.
Bitcoin miner MARA Holdings Inc (MARA), is also looking to significantly increase its Bitcoin holdings. The company plans to offer up to $2 billion worth of its stock, with the proceeds intended to be used, in part, to purchase more Bitcoin.
Marathon has entered into an at-the-market agreement with investment giants, including Cantor Fitzgerald and Barclays, to sell up to $2 billion worth of its stock. This move mirrors the strategy employed by Strategy, which has utilized various market offerings to amass its substantial Bitcoin treasury. MARA currently holds the second-largest Bitcoin treasury among public companies, with 46,374 BTC, according to BitcoinTreasuries.
Japan's Metaplanet is also adding to its Bitcoin position. The Tokyo-based company, which began buying Bitcoin as a "core treasury reserve asset" last year, announced 2 billion yen ($13.3 million) in zero-coupon ordinary bonds to fund further Bitcoin purchases. Metaplanet CEO Simon Gerovich stated that the company was "buying the dip." Metaplanet currently holds 3,200 Bitcoin.
*Metaplanet Issues 2 Billion JPY in 0% Ordinary Bonds to Purchase Additional $BTC* pic.twitter.com/ZrC5plI1Nc
— Metaplanet Inc. (@Metaplanet_JP) March 31, 2025
The trend of corporate Bitcoin adoption is gaining momentum, with some analysts predicting a significant increase in the number of S&P 500 companies holding Bitcoin.
"Across all the different strategies and implementations, I anticipate that by 2030, a quarter of the S&P 500 will have BTC somewhere on their balance sheets as a long-term asset," Elliot Chun, partner at Architect Partners, said in a comment on Friday. Chun believes that corporate treasury managers will increasingly feel pressured to adopt a Bitcoin strategy.
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