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Trump Media & Technology Group (TMTG) has announced plans to launch a series of exchange-traded funds (ETFs) under its new Truth.Fi brand.
The investment vehicles will focus on "America First" values, incorporating U.S.-based blockchain projects such as XRP, SOL, LINK, AVAX, and others, TMTG said in an announcement on Friday. The company is also planning separately managed accounts (SMAs) as part of its financial services expansion.
TMTG intends to invest up to $250 million in these financial products, with Charles Schwab serving as custodian. The company has signed a services and licensing agreement with an affiliate of Yorkville Advisors, which will act as the Registered Investment Advisor for the ETFs and SMAs, the announcement said.
Among the proposed offerings is the Truth.Fi Bitcoin Plus ETF, though details about its structure remain unclear.
"We're exploring a range of ways to differentiate our products, including strategies related to bitcoin. We will continue to finetune our intended product suite to develop the optimal mix of offerings for investors who believe in America First principles," TMTG CEO and Chairman Devin Nunes stated.
It is currently unknown whether the Bitcoin Plus ETF will include additional yield strategies or alternative assets beyond Bitcoin itself.
Regulatory and Market Positioning
Truth.Fi also filed trademarks for the Made in America ETF, Made in America SMA, U.S. Energy Independence ETF, U.S. Energy Independence SMA, and Bitcoin Plus SMA.
While TMTG has registered trademarks for its ETF lineup, it has not yet filed with the Securities and Exchange Commission (SEC). The firm aims to position its products as alternatives to traditional investment funds, which Nunes referred to as "woke funds": "We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market," Nunes said.
The ETF market is already competitive, with asset management giants such as BlackRock and Fidelity dominating the space. Whether TMTG’s branding and ideological positioning will attract significant investor interest remains to be seen.
The timeline for the launch of the Truth.Fi ETFs and SMAs remains unclear as the company works through regulatory requirements and product development.
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