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Despite Bitcoin trading near all-time highs, three companies – MicroStrategy, Metaplanet, and KULR Technology Group – are doubling down on their BTC acquisition strategies.
Their moves underscore a growing trend of corporations embracing Bitcoin as a key treasury asset, signaling confidence in its long-term value despite elevated prices.
MicroStrategy, the largest corporate holder of Bitcoin, announced another $101 million purchase, bringing its total holdings to an unprecedented 447,470 BTC. With an average acquisition price of $62,503, the company’s commitment has remained steadfast even as Bitcoin hovers near record levels.
Chairman Michael Saylor revealed plans to raise $42 billion by 2027 through equity sales and debt instruments, fueling MicroStrategy’s continued Bitcoin strategy. The firm’s BTC holdings generated an impressive 74.3% yield in 2024, cementing its role as a pioneer in integrating Bitcoin into corporate finance.
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In Japan, Metaplanet, often compared to MicroStrategy, has set its sights on expanding its Bitcoin holdings to 10,000 BTC by the end of 2025, according to a post on X by CEO Simon Gerovich. Currently holding 1,762 BTC worth $175 million, the company is leveraging loans and share offerings to fund its aggressive acquisition strategy.
Happy New Year to Our Valued Shareholders! As we step into 2025, I couldn’t be more excited about what lies ahead for Metaplanet. Last year was transformational, as we broke records, expanded our Bitcoin treasury, and reinforced our position as Asia’s leading Bitcoin Treasury… pic.twitter.com/K2HsOS8TaZ
— Simon Gerovich (@gerovich) January 5, 2025
Gerovich emphasized the firm’s dual mission of enhancing shareholder value and driving Bitcoin adoption in Japan and globally. By hitting its 2025 target, Metaplanet would join the upper echelon of corporate Bitcoin holders, further aligning itself with the vision of a Bitcoin-dominant treasury.
KULR Technology Group, which specializes in developing and commercializing high-performance thermal management technologies for electronics, batteries, and other components, also announced an additional $21 million in Bitcoin purchases to bring its total holdings to $42 million.
Unlike its peers, KULR has introduced a unique metric called “BTC Yield,” designed to measure the per-share impact of its Bitcoin strategy. With 90% of its surplus cash reserves allocated to Bitcoin, KULR’s commitment mirrors the conviction seen in larger firms.
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The corporate Bitcoin buying spree extends beyond MicroStrategy, KULR Technology, and Metaplanet. Hong Kong-listed Yuxing Technology joined the fray with a series of public market transactions between July and December 2024, acquiring approximately 78.2 BTC at an average price of $80,960 per Bitcoin—a $6.3 million investment.
Similarly, Canada-based Kontrol Technologies has doubled down on its Bitcoin strategy, announcing an additional $2 million investment plan to complement its initial $1 million BTC purchase. The company, which works with mission-critical data centers, is funding its acquisitions through treasury reserves and receivables, acquiring $500,000 worth of Bitcoin per month, with the latest tranche purchased at an average price of $95,000 per BTC.
What unites these three companies is their readiness to invest in Bitcoin at premium prices, signaling unwavering confidence in its role as a strategic asset. While their methods differ – ranging from MicroStrategy’s monumental capital raises to Metaplanet’s regional focus and KULR’s innovative performance metrics – their message is clear: Bitcoin remains a cornerstone of forward-thinking corporate treasuries.
As of publication time, Bitcoin was trading at around $101,700, or around 10% higher than the week before and a few grand shy of its all-time-high of $108,250, set in mid-December.
