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USDT stablecoin issuer Tether has made a strategic investment in football club Juventus FC, while its CEO makes strides with US lawmakers to shape stablecoin laws.
Tether Investments, the investments arm of Tether, purchased a minority stake in the Italian Serie A football club to “build a new synergy between sports and digital assets.”
“Aligned with our strategic investment in Juve, Tether will be a pioneer in merging new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive change globally,” CEO Paolo Ardoino said in a statement.
“We will explore avenues for innovative collaborations and the potential to revolutionize the global sports landscape.”
The investment underscores Tether’s long-term strategic vision to expand beyond digital finance and into key sectors, including artificial intelligence (AI), Bitcoin mining, biotechnology, and now, professional sports.
Leveraging its investment arm, which is separate from stablecoin reserves, Tether is positioning itself to strategically invest in sports franchises worldwide. The company envisions integrating digital assets, payment solutions, and cutting-edge expertise in AI and biotech into the sports industry.
Juan Sartori, who was previously involved with Sunderland AFC, AS Monaco Football Club, and the European Club Association, is collaborating with Tether.
The deal isn't Tether's first foray into football. Last year, Plan ₿, an initiative launched by Tether in collaboration with the City of Lugano, became the official sole kit sponsor of Swiss Super League football club FC Lugano.
News of the partnership sent the price of Juventus fan token (JUV) up over 100% to as high as $2.54, although it has since slipped to $1.61.
Meanwhile, Ardoino and Tether are reportedly' "actively engaging" with the US government to construct laws around stablecoin.
“We are going to work within the regulatory framework, and we are going to try to advise on every single one of these field proposals to make sure that our voice is heard," he reportedly said.
"We are not going to just throw in the towel and let Tether die just for the sake of not adapting to U.S. legislation. But there is still a lot of uncertainty over what’s actually going to happen, and we want our voice to be heard in the legislative process.”
🚨NEW from me: Offshore stablecoin giant @Tether_to is working with U.S. lawmakers to influence how these fiat-backed currencies are regulated in the U.S.
— Eleanor Terrett (@EleanorTerrett) February 14, 2025
The issuer of the world’s largest stablecoin $USDT has been a controversial figure in U.S. crypto policy circles due to an…
Last week, Representatives Bryan Steil and French Hill released a discussion draft of the STABLE Act of 2025, which seeks to bring stablecoin issuers under stricter oversight.
Tether is reportedly engaged in discussions regarding the bill’s draft. If passed, the legislation would require stablecoin issuers to comply with monthly audits by a U.S. accounting firm and maintain a 1:1 reserve ratio, with assets pre-approved by regulators.
The firm is also expanding its ambitions beyond digital assets with a new artificial intelligence (AI) platform.
Blockhead
Ardoino announced earlier this month that Tether is developing AI applications for translation, voice assistance, and Bitcoin wallet management, with plans to launch an open-source AI software development kit (SDK) by the end of March 2025.
