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OSL has officially renamed CoinBest K.K. to OSL Japan Limited (OSL Japan) following the successful completion of its acquisition.
This rebranding marks a significant step in OSL Group’s expansion strategy, reinforcing its commitment to Japan’s digital asset market.
In November, OSL signed a share purchase agreement to acquire an 81.38% stake in the licensed crypto exchange operating in Japan.
Known for its regulatory maturity and rapidly growing adoption rate, the Japanese market presents a lucrative opportunity for OSL to expand its reach. With over 5.16 million active digital asset accounts in 2023, a 238% increase from 2018, Japan is a major player in the crypto space, OSL said at the time.
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By rebranding CoinBest to OSL Japan, the company is signaling its long-term commitment to providing compliant and secure digital asset services in the region. This transition is not just a change in name but a strategic move to integrate Japan more closely into OSL Group’s expanding ecosystem.
"We are excited to leverage our expertise, innovative infrastructure, and global connections across the virtual asset sector to support growth in Japan through OSL Japan. We are committed to equipping the local team with every resource necessary to drive growth, and helping clients to understand and seize opportunities within the global digital asset sector in a secure and sustainable manner," Kevin Cui, Executive Director and CEO of OSL Group, said.
Through this initiative, OSL Group aims to foster innovation, enhance investor protection, and contribute to the overall growth of Japan’s digital asset industry.
CoinBest's leadership will remain at the helm of OSL Japan, offering their expert understanding of Japan’s financial and regulatory landscape.
OSL Japan is also set to strengthen its market presence while expanding its suite of offerings. The company aims to build a robust trading platform that caters to the evolving needs of both institutional and retail clients. Additionally, it will enhance its custody solutions to provide secure asset management options.
Furthermore, OSL will offer tailored advisory services, equipping investors with the insights and support necessary to navigate Japan’s digital asset ecosystem.
OSL Japan will initially focus on optimizing its over-the-counter (OTC) services while introducing an upgraded retail product for the Japanese market, offering new features aimed at enriching the user experience.
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"Our affiliation with OSL Group empowers us to enhance our capabilities by gaining access to global best practices, liquidity and expertise that will help us seize growth opportunities in Japan's virtual asset sector," Dongsheng Luo, Managing Director of OSL Japan explained.
"Our renaming marks not only a new chapter of our business, but also underscores our ongoing commitment to a localised approach to deliver better products and unparalleled user experiences tailored for the evolving needs of our clients."
