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Digital Treasures Center (DTC) has rebranded to "dtcpay" to reflect its focus on digital payments, the company said in an announcement on Thursday.
Since 2019, the firm has been bridging digital assets and traditional finance to accommodate both fiat and digital currency payment methods.
Group CEO Kanny Lee, who was recently appointed to the role, said the rebrand is inspired by businesses that already trust dtcpay.
Read more: Exclusive: OSL Managing Director Kanny Lee Joins Payments Firm DTC as CEO
Even the brand's new colours were chosen to reflect its new message. "From orange to blue, purple and vibrant pink, the new palette captures the excitement of a world waiting to be explored," Lee said.
"We've also rediscovered our tone of voice, where we speak to our business partners to help them accelerate digital adoption."
Sights on Hong Kong
Lee added that dtcpay is expanding its operations into Hong Kong to capitalize on the region's "growing acceptance of digital payments and its key focal point as an entryway into the world's largest consumer market."
dtcpay is regulated and fully licensed by the Monetary Authority of Singapore and is seeking to obtain a license in Hong Kong.
The firm has processed over S$50 million in transactions within the first quarter of 2023, and has launched an e-money pilot program called eSGD for an even more secure and smooth payment experience.
Earlier this month, dtcpay also integrated with WeChat Pay to extend its offerings to Chinese nationals.
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