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Blockchain network Near Protocol has announced a strategic partnership with Metabora Singapore (SG), a Web3 gaming initiative affiliate of Kakao Games, South Korea's biggest multi-platform gaming company.
As part of the agreement, announced Monday at ETHDenver, the two partners plan to jointly develop global sports IP-based Web3 games, as well as increase brand awareness, invest in research and collaboration on cross-chain liquidity enhancement, host events, and generate Web3 business collaboration opportunities in Korea and worldwide.
Metabora SG, formerly known as Bora Network, is focused on game development and blockchain-based gaming ecosystems, with a portfolio that includes mobile games based on Kakao Friends intellectual property.
Expanding Market
"We expect to expand the BORA ecosystem in the Web3 market," Metabora SG's chief business officer Vincent Lim, said. "We will continue to increase the potential of BORA contents with prestigious global platforms."
Near has been steadily building up awareness throughout South Korea since the launch of its Korean Hub in November 2022. The hub is led by entrepreneurs Scott Lee and Ben Kang, who are influential figures within South Korea's growing blockchain community.
Near general manager of partners and international, Robbie Lim, stated that the partnership with Metabora SG is a big step forward for Near as it accelerates its ambition to become the go-to layer 1 for the Web3 gaming community.
Related: NEAR Boosts Web3 Composability With "Blockchain Operating System"
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